8月10日，GIANIA意大利·嘉尼亞瓷磚2023浮雕玉新品發布會于佛山總部展廳圓滿舉行！
本次發布會以“質感·再定義”為主題。在行業產能過剩、同質化嚴重、洗牌加速的當下，GIANIA聚勢革新，煥新出發，以最具突破性的全新浮雕玉脂釉工藝，開啟質感進階時代，共探突圍之路。
本次發布會得到了30多家主流權威媒體的現場支持和報道，引起行業內外高度關注，GIANIA品牌效應和影響力持續攀升！
On August 10th, the new relief jade product launch event was held in the exhibition hall of GIANIA Foshan headquarters!
2023GIANIA浮雕玉系列
觀之，浮雕肌理
觸之，如脂如玉
GIANIA帶著對質感的不懈追求與探索，從多維度的感官體驗出發，以素色美學為基調，采用行業首創最前沿的浮雕玉脂釉工藝，引領現代質感磚潮流趨勢。
2023GIANIA's new relief jade series features relief texture; Touching it is as fat as jade.
媒體朋友在工作人員的指引下進行參觀，不斷用手撫摸磚面，感受浮雕玉系列獨特的玉質觸感，并紛紛稱贊有加。
The media visited under the guidance of the staff, and they personally touched the brick surface with their hands, admiring each other.
▲浮雕玉新品鑒賞區
浮雕玉部分新品 細節實拍賞析
浮雕玉部分新品 空間應用賞析
同時，展廳內還同期發布了多款1200x1200mm方正大磚新品，受到了現場媒體一致好評。
Multiple 1200x1200mm new products were released in the exhibition hall at the same time, receiving unanimous praise from the on-site media.
▲1200x1200MM新品鑒賞區
1200x1200新品 細節實拍賞析
1200x1200部分新品 空間應用賞析
發布會上，GIANIA各部門負責人發表主題演講，圍繞品牌、產品、營銷等方面，與現場的媒體朋友們進行深入的分享與探討。
Senior executives from various departments of CIANIA delivered keynote speeches, focusing on in-depth sharing of brand stories, product innovation, consumption trends, and other aspects.
GIANIA國內營銷部總監 余志榮
“堅持·迭代"，面對2023年風起云涌的市場環境，GIANIA堅持百年企業愿景，堅持用戶思維，堅持產品定位......
有堅守，也有革新。在品牌戰略上，GIANIA順應時代之變，在品牌形象、產品工藝、營銷渠道、推廣傳播等方面持續升級迭代，推動品牌影響力的再度飛躍。
GIANIA follows the changing times and continues to upgrade and iterate in brand image, product craftsmanship, marketing channels, promotion and dissemination, promoting another leap in brand influence.
GIANIA國際貿易部總監 王楚亮
GIANIA立足國際視野，不斷推陳出新，做引領潮流的弄潮兒。今天GIANIA推出浮雕玉及1200x1200全新規格產品，可謂是”天時地利人和“。在國際市場一定能打開全新局面。
GIANIA is based on an international perspective and constantly brings forth new ideas. Today, the release of relief jade and 1200x1200 brand new specifications will definitely open up a new situation in the international market.
GIANIA市場部總監 黃妙麗
“無質感，不品牌”，砥礪前行11載，GIANIA始終專注、專一地深耕質感磚領域，走特色化產品道路。以“質感”為魂，以創新為驅動，以長期主義做品牌。
For the past 11 years, GIANIA has always been deeply committed to texture bricks and has taken the path of distinctive products. Driven by innovation and branded with a long-term approach.
GIANIA產品研發部總監 劉金龍
本次新品采用行業首創的浮雕玉脂釉工藝。研發團隊走訪歐洲各國，在色料色釉以及工藝技術等方面反復打磨，從極致五感—設計感、色感、光感、觸感、空間感五大維度出發，使浮雕玉的細節質感得到全面進化，更貼合年輕一代消費群體的審美追求。
team visited various countries in Europe and repeatedly polished the color materials, glazes, and craftsmanship, resulting in a comprehensive evolution of the detailed texture of relief jade.
在媒體互動環節，媒體朋友們紛紛發表個人見解，暢談浮雕玉新品的潛力與發展前景，現場氣氛熱烈。
At the event, media friends gathered around, expressing their personal opinions and discussing the potential and development prospects of new relief jade products, creating a lively atmosphere.
- 媒體大咖現場點評 -
在互動交流中，數十位媒體大咖點評內容豐富、視角專業。其中，破局、創新、專注、質感磚佼佼者......是媒體大咖現場點評的高頻關鍵詞，這是對GIANIA品牌的高度認可，同時也對GIANIA未來發展具有深遠的指導意義。
Dozens of media influencers commented on rich content. Among them, those who break the game, innovate, focus, and excel in texture bricks It is a high-frequency keyword for media experts to comment on on-site.
▲發布會大合影
至此，”質感·再定義“GIANIA浮雕玉新品發布會圓滿結束！
At this point, the GIANIA relief jade new product launch conference has come to a successful end!
2023年，GIANIA持續發力，將從品牌、產品、營銷等各個維度大力推動品牌升級之路。
目前，GIANIA3.0總部展廳升級正在進行中，全新展廳融入GIANIA獨特的美學理念，并將在10月秋季陶博會期間隆重揭幕，敬請期待！
The new exhibition hall of Jiani will be grandly unveiled during the October Autumn Ceramic Expo. Stay tuned!
GIANIA全球運營總部 即將綻放！
（來源：GIANIA意大利嘉尼亞瓷磚，侵刪）
